Cindy Norcott’s is an EO Durban member in South Africa and proprietor of Professional Expertise. She can be the founding father of the Robinhood Basis, a non-profit group that funds many charitable initiatives. As Cindy celebrates her firm’s 25th anniversary in March 2019, she collected a few of the entrepreneurial classes she’s realized and the rules she follows to attain ongoing success.

  1. Advertising is the spine of your enterprise. At all times have a advertising and marketing plan and do one thing day by day that places you top-of-mind with shoppers.
  2. Cease enjoying small. Add one other zero to every little thing you intend to do by way of actions. Widen your internet, broaden your attain and assume larger!
  3. Simply do it! Cease ready for “at some point” when the time is true or issues are excellent. Right this moment is the day! Keep in mind that continued enchancment is best than delayed perfection.
  4. Preserve it lean. Watch these prices: Fats creeps in simply. Examine each line merchandise in your revenue assertion and ask whether it is obligatory.
  5. Keep humble. You might be pretty much as good because the month you’re in. By no means let a superb patch offer you an enormous head and by no means let a foul patch outline you. Be hungry, be humble and be the hardest-working particular person within the room.
  6. Preserve your chin up. You’ll have onerous occasions however study to be resilient and deal with what you’ll be able to management:  your actions, your perspective, your ideas, your physique language and your phrases.
  7. Honor commitments and also you’ll be often known as an individual of your phrase. Even when it prices you, it advantages you. By no means deceive a provider or not pay them. By no means disguise behind the small print. Don’t shift the objective posts.
  8. Construct a model that highlights 5 values you aspire to. Write them down and evaluate them day by day, guaranteeing that your ideas, phrases and actions are aligned along with your highest values. Your model can information, encourage, and mirror you. Dwell in such a manner that if anybody spoke badly about you, no person would imagine them.
  9. By no means lie. Communicate your fact and be clear, trustworthy and moral. The definition of integrity is what you do while you assume no person is watching.
  10. Ship what your consumer has paid for―then add further worth. Give individuals greater than they’ve any proper to anticipate. Preserve doing this, no matter who provides you credit score.
  11. Motion is the antidote to despair. Have an motion plan day by day. Go to work with a to-do checklist of centered, itemized motion factors. It’s the seemingly insignificant actions that result in success.
  12. Cease the reasons. Individuals are outlined by their excuses. Be accountable to your self. Personal it. Do it. Get it finished. Right this moment!
  13. Choose up the telephone or speak face-to-face. Too many individuals disguise behind their desks and emails with out connecting in a human manner—communicate to your shoppers, employees and suppliers.
  14. Develop your community—it’s the first determinant of success for small companies. Study to like individuals, take an curiosity, assist their companies develop, refer them and develop into the go-to particular person. Construct relationships of mutual respect and belief, which can hopefully flip into valued friendships.
  15. Use social media to your benefit as a free useful resource. Bear in mind the golden rule: By no means submit something detrimental on social media.
  16. Don’t mistake social media contacts for real-life mates. There’s a distinction. “Likes” by no means correlate to your private worth.
  17. Develop into a shameless self-promoter. If you happen to don’t imagine in your self and your enterprise, why ought to anybody else? Painting your confidence and self-belief to others and at all times share optimistic experiences. Self-confidence and conceitedness are two separate issues; don’t confuse the one with the opposite.
  18. You’ll by no means cease working onerous. Settle for that concept and embrace it. Exhausting work doesn’t damage. The truth is, it’s very rewarding. If in case you have ardour on your work, you’re assured to benefit from the work you do! Put within the hours however search for smarter and higher strategies. If you happen to haven’t modified the way in which by which you’re employed for 5 years, you’re in peril of turning into redundant.
  19. Be good. To everybody. There are not any little individuals. Daily, do one factor for somebody who can do you no good. Bear in mind that you’ve energy to alter lives so use that energy properly and generously. Be type. Be expansive. The world wants what it’s a must to give. Be extra plentiful. In case you are not profitable sufficient, it means you aren’t giving sufficient.
  20. Be an optimist. Consider in your organization, product and trade. Consider that tomorrow will likely be higher than as we speak. Share a narrative of hope amongst your employees. Encourage individuals along with your optimistic mindset and can-do perspective. Mannequin the behaviors you’d like your employees to duplicate.
  21. Do one thing. Nature hates a vacuum. Simply the act of doing one thing while you really feel despondent will jumpstart a cycle of exercise. Motion is the antidote to despair.
  22. Preserve promoting. Folks will overlook about you in the event that they don’t hear from you, even in case you are good. Bear in mind to keep up a correspondence with shoppers day by day. Be 10% bolder. Timid salespeople have skinny youngsters.
  23. Have manners. Don’t swear, scream, shout, belittle or humiliate others. It doesn’t matter what your title or how a lot you earn, at all times keep in mind your manners. No person needs to work with or work for an fool.
  24. Daily, ask, “If we went out of enterprise as we speak, who would miss us?” Hopefully, a lot of individuals depend on your organization to fulfill their wants. Guarantee that you’re related, including worth and giving the world your greatest.
  25. Life is a marathon, not a dash, so handle your power. Set life like objectives. Perceive there will likely be obstacles, good days and unhealthy days. Deal with the mile you’re in. Benefit from the surroundings alongside the way in which. The end line is only one a part of the race. Take pleasure in!


Cindy Norcott has been an EO member since 2015. She is a spouse, mom to 2 ladies, a businesswoman, has climbed Kilimanjaro, constructed a crèche for needy kids, has her personal basis, is a motivational speaker and an entrepreneur.

If you happen to’re keen on becoming a member of a gaggle of worldwide entrepreneurs who’re altering the world mile by mile, study extra concerning the Entrepreneurs’ Group.

The submit 25 Classes From 25 Years in Enterprise appeared first on Octane Weblog – The official weblog of the Entrepreneurs' Group.


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