Lesley Waterkeyn collectively along with her sister Sandy van Dijk printed an easy-to-follow reference information for all these “what-ifs” skilled alongside the entrepreneurial gauntlet—from startup section and on. We requested her extra about her new e book, The Entrepreneur’s Playbook: From Rookie to Rainmaker in Seven Steps.
You latterly launched the e book The Entrepreneur’s Playbook: From Rookie to Rainmaker in Seven Steps. Other than startup homeowners and rookies, who can profit from your e book?
It’s geared to all entrepreneurs in any stage of their business trip. We cowl seven phases (seven colours), and every stage could be utilized relying on the place the entrepreneur is within the lifecycle of his or her enterprise. From discovering your ardour and tackling advertising and marketing, to finest practices in gross sales, management and finance—there’s something for everybody, it doesn’t matter what nation what you are promoting is in or what stage you’re in.
How did you arrive at these seven steps? Are you able to focus on the way you developed them?
We used the seven colours of the rainbow to elucidate the completely different phases of a business trip. Everybody is aware of that the pot of gold is on the finish of the rainbow, however we imagine the pot of gold is inside you. You simply have to unlock it.
Pink: Discover your ardour, discover your true north and dwell the life you have been meant to.
Orange: Your advertising and marketing plan—how you can construct your promise, create credibility and belief in your model.
Yellow: Gross sales—decide to motion, again your self and do no matter it takes.
Inexperienced: Money in in your ardour—become profitable doing what you’re keen on.
Blue: Management —assume ahead, create worth and thrive.
Indigo: Your marketing strategy—maximize and manifest abundance.
Violet: Make a distinction, and pay it ahead.
We’ve made the format of the e book visually interesting and simple to reference. We would like our e book to be a fast and simple information for any entrepreneur.
A part of your e book addresses how you can meaningfully contribute to the broader enterprise neighborhood. Why do you are feeling this is a crucial step in immediately’s entrepreneurial journey?
I do imagine that there’s an awakening immediately. There’s a higher consciousness amongst individuals about contributing to a wider trigger—to do good and do nicely, and to be socially conscious and remedy world issues.
Is there any overlap between your expertise as an EO member and the insights you share on this e book?
Most actually. I don’t assume that I might have had the braveness, knowledge, insights and expertise to jot down this e book with out EO in my life. EO’s core values—which embody Boldy Go, Make a Mark and Thirst for Studying—are a few of the key values that drove me to perform scripting this e book.
Lesley Waterkeyn is the CEO of CWDi, a advertising and marketing company based mostly in Cape City. She can also be a member of EO’s Cape City chapter. She says she credit EO with being basic to each her skilled and private improvement.
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