Are you a enterprise proprietor or entrepreneur fascinated with beginning a podcast? For ideas and steering on the subject, we just lately talked with Entrepreneurs’ Group (EO) members who launched podcasts in 2019.

Sarah Bartholomeusz is a member of the EO Adelaide chapter and founding father of You Authorized, a legislation agency that gives tailor-made company and industrial authorized options. Erik Olson is a member of EO Southeast Virginia and the founder and CEO of Array Digital, an internet site design and digital advertising and marketing company.

With the assistance of Bartholomeusz and Olson, we stroll you thru three key questions it’s worthwhile to reply earlier than urgent file. Within the second article in our podcast collection, we discuss extra with these podcasting entrepreneurs.


Folks launch podcasts for quite a lot of causes—from desirous to doc their tales and share their perspective on life to establishing themselves as thought leaders and advertising and marketing their group.

It doesn’t matter what the rationale, there’s no denying that podcasts are omnipresent. You’ll find one on any and each subject, and their audiences cross demographics.

“Persons are very busy with life today, in all probability greater than ever,” says Australian entrepreneur Sarah Bartholomeusz. “Persons are additionally thirsty for data and hungry for inspiration. Podcasts make it really easy to tune into subjects of curiosity whereas we’re doing our routine duties and actions.”

Bartholomeusz had been intrigued by the thought of making a podcast years earlier than launching Accountants on Function.

As a authorized knowledgeable in Australia, Bartholomeusz is commonly interviewed. When a member of her workforce advised it was time for her to be on the opposite facet of the microphone, she determined to make her dream right into a actuality. “As an entrepreneur, it was the precise ‘subsequent step’ for me to take,” she says.

For Erik Olson, the preliminary driver for launching his podcast was advertising and marketing. “The idea was to be the voice of digital advertising and marketing in our area and hope to draw the eye of our target market.” He kicked off his each day podcast in early 2019.


Take the time to determine what is smart for you and your target market.

For instance, does your subject lend itself to each day briefs? Or long-format weekly episodes? Are you a born storyteller with a present for speaking off the cuff, whereas nonetheless relaying a coherent message? Or possibly you’re a analysis whiz who prefers to current your evaluation on a topic?

The reply got here naturally for Bartholomeusz. “The format actually got here right down to my character and the way I choose to be interviewed. I like our visitors to really feel comfy and prepared to speak―my questions are about enterprise, however I like discovering out different attention-grabbing issues about my visitors, as they at all times shock me.”

Bartholomeusz’s episodes common round 30 minutes and are posted as soon as every week.

Against this, Olson posts each day episodes utilizing Amazon Flash Briefings, a comparatively new audio format. “There are over 750,000 podcasts, however solely 10,000 flash briefings. Utilizing this platform was a chance to get in early on a platform that others weren’t but profiting from,” he explains.

“To maintain the format suitable with flash briefings, every episode must be lower than 10 minutes. It’s additionally frequent that flash briefings are printed each day.”

Olson tried totally different angles earlier than touchdown on what he calls the “journey format.” “There have been points with the primary model of the podcast,” he reveals.

“The present was named Entrepreneurs Nameless, an extension of the model title we already had for our month-to-month advertising and marketing meetups. Nonetheless, I virtually at all times spoke in regards to the entrepreneurial side of operating and scaling the enterprise. Though that’s the place my ardour is, entrepreneurial episodes didn’t appear to resonate with most entrepreneurs.”

The answer got here to Olson at an EO Accelerator day. “My co-host and co-founder, Kevin Daisey, and I agreed that our ‘BHAG’ was to develop the corporate to US$100 million in income by 2030. We had additionally given talks with the title, Journey to $100 Million.”

And so was born the Journey to $100 Million podcast. “Every day, Kevin and I alternate in sharing a enterprise story. Most episodes begin by retelling a mistake that we made whereas rising the enterprise. We then spotlight the teachings realized and supply a advice for listeners.

“We don’t run our episodes by one another, and typically meaning we’ve got barely totally different takes on subjects. Typically we outright contradict one another in several episodes,” he says. “However that’s okay. It’s actuality, and we consider our viewers appreciates the genuine view of how the corporate is definitely run.”


Bartholomeusz data her present at PodBooth, knowledgeable recording studio in Adelaide.

“All of the of the manufacturing and modifying is finished on the studio by a really proficient producer at PodBooth,” she explains.

Skilled studios like PodBooth allow you to decrease hours spent on technical concerns and as a substitute focus in your content material.

For Olson, the precise reply was buying the mandatory gear, which allowed him the flexibleness to file on evenings and weekends. “I spent lower than US$100 to purchase a pleasant microphone, a growth arm and a few acoustic foam panels to placed on the wall.

“It’s a really private reflection of my ideas. Though we broadcast these ideas to the world, I’m satirically uncomfortable recording when persons are round.”

Podcast growth could inform 2020 hiring at Olson’s agency. “At present, we deal with all the modifying in-house with current workers. However it may be taxing to edit every episode, write a abstract and schedule it out via the podcasting platform on our web site and on social media. We’re taking a look at consolidating the podcasting work and different inner advertising and marketing work to a brand new rent in mid-2020.”

Look out for our subsequent article on this collection on changing into a podcaster, the place we’ll delve into Olson’s strategies and surprises.

The publish Learn how to Begin a Podcast: Start With These three Questions appeared first on Octane Weblog – The official weblog of the Entrepreneurs' Group.


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