In 2011, Emmerentia van den Hoven took a leap of religion when she determined to depart her graphic design job at an company and pursue her actual ardour – and it has paid off tenfold. Right here’s her story.
“After I began planning my very own marriage ceremony eight years in the past, I fell in love with marriage ceremony design and needed to try this for the remainder of my life. Designing for manufacturers had turn out to be a algorithm fairly than being inventive, and I’d at all times needed to work for myself. So, in September 2011, I turned my seven-month-old aspect gig right into a fully-fledged enterprise and launched Oh Yay!
I’ve to hustle each month to get new purchasers as a result of each consumer will use my providers most twice – first for the marriage invites after which for the stationery on the day – so I don’t usually have returning purchasers.
As a result of my fundamental enterprise is seasonal and normally once-off per buyer, I’ve branched out into branding for small companies within the magnificence and life-style business. I additionally earn a passive revenue by means of the Oh Yay! on-line store the place I promote marriage ceremony décor gadgets. Oh Yay Youngsters – my different on-line retailer – is my ardour mission. I launched it simply earlier than my second youngster was born, including gadgets to the shop that I made for my two boys after I noticed a necessity for it. I then expanded into prints for nurseries and youngsters’ celebration stationery.
I work for myself and haven’t any staff, so the truth that QuickBooks lets me load all my providers, merchandise and costs in a single place makes working my enterprise a lot simpler. Being an entrepreneur is troublesome since you don’t know in the event you’ll achieve success or not. However in the event you consider in and love what you’re doing, it displays in your work and the service you give.”
Much less admin, extra of what you like
When Oh Yay! was launched, alongside together with her dream of being an entrepreneur, got here the nightmare of different administrative duties. However that modified in 2018 when Emmerentia began utilizing QuickBooks.
“After I was utilizing spreadsheets to stability my books, I used to be spending 80% of my time on admin, which left little or no time to are inclined to clients’ orders. I now spend not more than 25% of my time on admin, which is vital, particularly in terms of the pace at which I ship quotes. You don’t get any work in the event you don’t ship out quotes and it’s powerful to juggle the admin together with your precise job of working the enterprise.
Numbers had been by no means actually my sturdy level, so having an expert quote achieved in file time not solely initiatives professionalism, however the format additionally modifications the way in which new purchasers see me. In my business, the faster you may ship a quote out, the likelier you’ll get the purchasers’ enterprise. It provides legitimacy to my enterprise. The QuickBooks system operates so seamlessly that purchasers talk with me in a different way, like I’ve my very own accounting division, when in reality, I’m a one-woman-show.
I used to dread doing admin, however now it’s really easy and fast. I’m not simply saying this – QuickBooks modified my life.”